Getting engaged traffic to your website is not enough; they have to stay long enough for you to convert them into paying customers. If you dont catch their attention, visitors will most likely navigate away from your site in a matter of minutes or even seconds. Thus, it is important that you not only make your website engaging to visitors, but also user-friendly as well. Here are some tips for doing so:
Make sure it is easy for visitors to navigate your website: One of the things that is guaranteed to irritate website visitors is if it is difficult for them to find a page or piece of content they are looking for. This is why it is of paramount importance that you provide users with options such as a search box and a site map so that they can easily find what they want. You should also look at your internal links to ensure that there are no dead links, and when a user clicks on a link, it takes them to the page they want to go.
Make your site content highly readable: Most people who go online dont have the patience to go through long pieces of content. To ensure that your content engages visitors, make sure it is concise and to the point, and easy to scan. If you have to have long blocks of text, break them up by using subheadings. Also, use keywords in some of the subheads as well as the body to help optimize your content.
Use relevant images: Having photos and other images on your site can add visual interest to it and make visitors stay longer. However, you should make sure that the images you use enhance your content rather than distracting from it. Use relevant images that are related to the subject of your content. As much as possible, you should use original images. Stock images are also okay, but you should make sure that they are not generic-looking.
Optimize your site for mobile: These days, a lot of web users are using mobile devices such as tablets and smartphones to surf the Internet. Thus, you should make sure that your website is responsive and can easily be viewed and navigated on both regular computers and mobile devices. If visitors using mobile devices do not get the same good online experience as laptop users, they are likely to not only leave your site quickly, but also not visit it again.
For more information, connect with Mandurah SEO on Yelp to get more information about how you can increase the user experience on your website.