Promoting Your Webinar

As technology continues to improve and evolve, new ways of doing things are emerging left and right, to the point that it’s getting difficult to keep up.

One notable example of where such change is happening right now is in the provision of seminars. One can now hold such gatherings without actually having people all meet in one place via the use of the internet, using what is called a webinar, which is essentially a video conference involving several people that is held like an actual seminar.

Some webinars are able to attract people, while others can struggle to get any attention at all. So in this article we will look at how one can promote his or her webinar so that people will actually show up and listen to your live seminar broadcast?

Have a guest or well known expert speaker

Just as with face to face, actual seminars, you can promote it yourself or a usual short cut is leverage the hype surrounding an expert or a well-known personality about the topic of your discussion.

These experts can not only share more and in-depth information, tips, and even some secrets about their particular field, they can also, in themselves, pull more people into the webinar by them simply being well liked or highly idolized by people within their field.

Have the latest or trending issues as the topic of your webinar

One of the reasons why people like to attend events like conferences and seminars is to know something new or to have a new look at current issues.

By having the latest and up to date issues and topics as the main point of your seminar, not only one can hope to pull in more in the webinar, it can also do something that is rarely found in seminars nowadays, whether through actual and online which is to make people engage with the speaker and have a meaningful conversation with them so that it really becomes what these events intend to be: an exchange of ideas.

Promote through social media

Of course, the obvious way to promote a webinar one simply cannot miss. The use of social media and the extensive network associated with it, whether be it through the creation of your own easy to remember hashtag, the use of imagery by changing your and the people associated with the event their profiles pictures in Facebook, inviting people through RSVP or event invites, can generate some publicity and interested in your upcoming webinar. This will help to ensure that people are actually aware of what you are about to do and perhaps, make them interested and even attend your webinar.

Use Available Webinar Tools or Services

Make use of current available tools and services to not only get the word out but also in setting up your webinars, will go a long way to ensure the best success for your online seminar. The above Youtube video is an example of such a service called webinarjam which helps you with all the technical set up and their new service webinarjam studio will even help with social media sharing to improve visibility of your live events.

Promote your webinar in the middle of the week

To generate as much excitement and interest as possible, try promoting your webinar in the middle of the week, preferably Tuesdays or Wednesdays.

There is a reason why you should promote it during these particular days. If you promote your webinar on a Monday, people are getting ready for the rest of the week, and it will more likely be dismissed in their planning for the week ahead.

If you promote it on a Friday or the weekends, it will is more likely to be ignored due to people not wanting to think about anything work related, preferring instead to simply think about hanging or chilling out somewhere else. Promoting it during the middle of the week, when people are in full work mode and not yet thinking about or looking forward to the weekend.

Know the nature and preferences of your audience

To really get the audience in to your webinar, you must know who they are so that you can entice them to join and keep them engaged during the webinar. You can do this through the use of Q&A and polls to really know what they’re interested in. Through this, you can gather information like what they like to listen to, their time availability, their preferred guest speakers, their contacts to remind them, and so forth.