Having a bright and cheerful person holding a signage is enough in itself to make people notice your ads, but their interests reach huge heights once the person performs some amazing twirls and tricks. This is what makes sign spinning very profitable for retail marketing, costing much less than a regular billboard that often gets unseen. Brands or businesses can have a real human directing customers to their outlets or premises, this explains why sign spinning is an outstanding retail marketing strategy.
Outstanding Personalized Marketing
Sign spinners, when standing on busy streets can help in grabbing customers in a unique and non-traditional fashion that catches their attention with a variety of attractive tactics. Such type of marketing, also known as Guerrilla marketing adopts a more personalized approach for interacting with potential customers. It might involve responding to their queries in a convincing way or simply making a good one-on-one conversation with them. Even if a prospect can’t always stop on seeing a sign spinner, most of them get somewhat curious to learn what you have got to display, thereby making sure to stop by when they cross them the next time.
Ability to Advertise Just About Anywhere
Of course, you can spread your word just about anywhere you want using sign twirling, and can take your promotions to different venues, the streets, highways, markets or even a leisure park. On the other hand, an erected billboard can’t be installed in the middle of a park, whereas you can always have a sign spinner drawing people to your ads with amazing tricks, dances and acrobatics. Trying different times and different locations can take things to an all new level of exposure.
Targeting The Right Customers at the Right Moment
Those still images and advertisements printed in the newspaper often tend to get unnoticed by most people, while a large crowd doesn’t even see the ads printed elsewhere than the front page. Of all those who notice an advertisement, most are likely to forget about the same due to their daily schedule or simply because they are not in close proximity to your premises. Sign spinners are a retail marketing strategy that’s very hard to miss, and display your ads to target customers at the most suitable moment when they are quite close to your place of business.
Making this amazing retail marketing strategy work the best for you is a piece of cake if you can build smart ad campaigns, tweak them to suit your goals, and finally, carefully inspect how effective they can be for your brand.