Google rankings are crucial to the success of your business in todayâs digital world. Savvy business owners know that search engine optimization is a vital aspect of marketing. This means that the higher your website is ranked by the Google search engine, the more web traffic you are likely to get-and this will translate to new clients.
Here are several tips on how to improve your Google rankings.
Content of your website
You need to place the highest priority on the content of your website. The content must answer the basic question that the user (or searcher) is looking for. It is important to write down the keywords that you want to rank for. You need to create authoritative and top-quality content using various phrases and keywords. However if you use too many keywords, particularly if they are not related, will make your website be ignored by search engines or flagged down as spam.
It is also advisable to create content that will be relevant for a long time, instead of trendy content which will be disposable within a short period of time. Such enduring content will ensure that searchers will be linking to your site even in ten years to come. With the new Panda update of the Google algorithm, having a few high quality pages is better than creating many pages with low-quality content. In addition, Google rates highly those pages that are regularly updated. Therefore you must keep the content refreshed regularly.
Links from authority sites
Links are absolutely important when it comes to Google rankings. It is especially beneficial to your ranking if there are links in your web pages that are from other relevant and reputable (or authority) websites. Examples of ways of getting links include joining industry associations, getting blogs to link back to your site and submitting your site details to the relevant directories. This will ensure that your searches and backlink profiles will grow with time.
A sitemap lists and creates links to the key pages on your website. This enables search engine spiders to find the pages more quickly and efficiently âand with better relevance to the searched topic. This means that both the users and the search spiders find each page more easily and using much fewer clicks.
A meta-description summarizes the content of a webpage on the search engine results. You should ensure that you use meta descriptions and titles must that closely resemble the content on a webpage. Otherwise trying to stuff the meta descriptions with keywords that are not matching the specific webpage will result in lower search engine ranking.
Google Places business listings
Google Places is a local listing platform that can help position your business as a leader in your specific location or business niche. Getting highly ranked in this platform is determined by how frequently your business name, phone number and address is listed (or cited) on the internet. The more the frequency, the better your Google search rankings are going to be. The simplest way of getting listed is submitting your business to relevant business directories, both local and national.