Internal and external links are both important for a website, because they drive organic traffic to a website and increase conversion rate. However, if internal and external links are broken, then that would impact SEO negatively, which is why as soon as they are broken, they should be fixed.
The popularity of a website goes down, when links are broken, because of the user experience. When a user clicks on a link, and expect to land on a certain page, a broken link can give them a bad user experience. If the links are not fixed right away, then the popularity of the website would go down, affecting its Google ranking Medium – Seo Consultant.
User experience is everything; if a user visits a website, then he should be able to navigate the website with ease, with everything important right in front of him. However, if the navigation gives a bad user experience, as the user isnt able to open a link, or open another website through the link given on the website, then that would result in a bad user experience.
Search Engine Ranking
If search engines find out that most of a websites links arent working, then that would negatively impact the ranking of the website on the search engines. The search engines would see the negative comments left by users, how the content of a website isnt valuable and then give the website a bad ranking.
Regular Improvement Of The Website
When most of the links on a website are broken, then this gives the impression that a website is not regularly improving it. A search engine wont prefer a website that has broken links, doesnt fix them or update the webpages on a regular basis. It would negatively impact the user experience and the impression of search engines of the website A Bright Clear Web.
Sales Pages And Conversion Rate
If it is a sales page and there are several broken links, then that would negatively impact the conversion rate of a website. For example, a customer wants to buy something, and when he clicks on that link, the link is broken. If it continues to happen for other products as well, then that would be bad for the conversion rate for a business.
This way, a business would not only lose customers and visitors to their website, they are going to lose on sales and revenue as well.
Devaluation Of SEO Efforts
When SEO experts put their time and efforts on websites, creating links and content, then they expect a good return on it. However, if links are broken, then that will impact SEO efforts and waste the investment that a website puts in their SEO department Developer Collage.
There are many disadvantages of broken links, which is why websites should fix them. It doesnt take a lot of time to fix them, and if a marketer regularly improves and updates a website, then fixing broken links wont be a problem.