First impression last — thats always true in many things. It is especially true when we talk about web design. That is why your homepage is definitely one of the most essential web property for your business.
Every company’s homepage is a virtual door way to your new customer. If a new visitor doesn’t like your web page, their immediate reaction is to click back or close the browser.
That’s right, in this case, its very obvious that you have just lost a potential lead for your business.
So, what makes a you website homepage design brilliant instead of one people will exit upon viewing? This is not just about look alone — it also has to create a great user experience. That’s why the best homepages on this list don’t just score high in beauty, but also in the user experience.
But before we go deep into the examples, let’s look at some of the best practices of homepage web design.
What Makes a Good Site Homepage Design
Here are some of the criteria of good homepage design.
1) The design tells people “Who they are, ” “What they do, ” and/or “What can you (the visitor) can do here.”
Making your visitor feel that they have gotten to the right place is what website should do. You want to be able to tell them exactly what you can do for them. This include the feel of professionalism in the web design, the message that give them the security that you are highly the one that can solve a problem he or she is searching for. So saying who you are what you do, and your visitor can do in your website is important introduction for every site visitor. The call to action to compel visitor to drop you their contact is what you should achieve before the visitor exit page.
2) The design resonates with the target audience
The most effective homepages should avoid “corporate gobbledygook”, and cut the fluff. It should be spoken in plain simple term that is addressing to the problem of the individual visiting your site. Speaking to your target audience as if he or she is now present in your sight. You should imagine the profile of your target audience and write what you want to say to this target audience.
3) The design should communicates a compelling value proposition
Be clear about your value proposition in your website. It should appear prominently when visitor appear in your website. Nail your value proposition as the prospect arrive and make them stay on your website instead of going else where to your competitors.
4) The design is optimized for desktop and mobile devices
For good website SEO, your web design should be optimized for both desktop and mobile devices. It should not have element that is not possible to view on some devises. As more people are using mobile devises, the design must be mobile friendly. Some people are viewing from phone and other OS that cannot view flash objects. So be sure to avoid element that is not possible to be viewed on some platform.
5) Web Page with calls-to-action or CTA
Every homepage should be using primary and secondary calls-to-action to direct visitors to the next step of action. Examples include “Free Trial, ” “Schedule a Demo, ” “Buy Now, ” or “Learn More.”
Remember, the aim of the homepage is to bring visitors to dig deeper into your website and move them deep down into the sales funnel. CTA guide them to the next action other than exiting the web page. In addition, CTA turn your homepage into a lead-generation platform and not just an information page.
6) Allow A/B Testing
A/B testing is an advance strategy to test which page will engage better and create higher conversion. If you create 2 pages of homepage and see which one gets more traffic and conversion, you will see which is better. Get your developer to propose 2 testing pages and a way to accurately record the visitors movement. Be sure to change every once in a while to keep things fresh. Keep what works and what doesn’t and continuously improve it as time goes by.
7) The design is effective.
A well-designed web page is one that builds trust, communicate value, and bring visitors to the next action in your website. As such, these homepages effectively use layout, CTA placement, white-space, colors, fonts, and other supporting elements. There are many ways that you can do to make your website the best among your competitors. So learn as much as you can and all the best!